Jorge Serrano (MSc Civil Engineer Polytechnic University of Madrid and École Nationale des Ponts et Chaussées of Paris), since 2018 works as Technical Director of Crea Madrid Nuevo Norte, the main developer of the Madrid Nuevo Norte urban development project, being responsible for the management of planning, design and construction of urban infrastructure and building.
He has a unique experience in the comprehensive management of large urban projects, having participated in the development of Valdebebas District from 2005 to 2016, first as Technical Director and then as Managing Director. In this period he has been able to enjoy the opportunity to see how a highly complex urban plan, probably the most ambitious in Madrid before Madrid Nuevo Norte itself, has come to materialize in a new reference neighbourhood, and verify how planning and sustainability principles have ended up impacting the quality of life of its citizens.
During these years, he has also developed other activities related to urban and real estate projects, as founding partner of Avant Active Management consulting and COO at Dospuntos development company.
He developed the first part of his professional career, from 1995 to 2004, in the field of applied research and high-level technical assistance in road infrastructure, as an official of CEDEX (Spains National Civil Engineering Research Agency).