José María Bolufer is currently Head of ESG Customer and Sustainable Innovation at Telefónica,
where, among other responsibilities, he spearheads initiatives to harness the potential of
technology to decarbonize the economy and contribute positively to society.

With over 25 years of experience in the telecom sector, he has held key roles in engineering,
innovation and business development areas across Spain and Latin America. Since 2016, he has
driven the integration of sustainability into Telefonica’s operations, contributing to its recent
recognition as the second most sustainable company in the world, according to the 2025 Times
and Statista Global Ranking.

Jose Maria is member of SERES Foundation Advisory Committee and member of the European
Association for the Study of Science & Technology. Furthermore, he actively collaborates with
several academic and research institutions exploring the societal impact of technology &
artificial intelligence and the responsible development of technology.
Mr. Bolufer holds a Master’s degree in Telecommunications Engineering from the Polytechnic
University of Valencia, a Master’s degree in Communications Systems from the University of
Deusto, and an MBA from the Instituto de Empresa.